From now on, it'll be called "Aibiying" (爱彼迎), which translates to "welcome each other with love".
On Wednesday, Airbnb announced that the launch Aibiying, it's new brand in China.
More than 80% of Airbnb's users in China are under the age of 35, the highest proportion of Millennials any market it operates in. While Airbnb has not taken steps to encourage people in China to share their space, organic growth has been powerful - domestically, Airbnb has approximately 80,000 listings and has seen almost 1.6 million guest arrivals at listings within China.
Still, Airbnb is hoping the rebranding will resonate with Chinese travelers, particularly millennials, and accelerate the company's growth in the country.
Airbnb is doubling down on China's rapidly-growing travel sector with a new name, an expansion of its trips service and more aid for Mandarin speakers.
Ride-hailing company Uber decided the best way in China was to cooperate rather than compete with a large local player Didi Chuxing.
Airbnb co-founder and CEO Brian Chesky said China was a key market for the firm to achieve its global ambitions.
Airbnb is focusing on the Shanghai market and plans to initiate their Trips facility to all those rental homes and hotels registered with them who didn't have this facility earlier. It implemented a 24/7 customer support in Mandarin, abode with the Chinese regulations regarding storage of their personal data locally and struck partnerships with popular online payment platform Alipay and messaging giant WeChat.
Airbnb has more than 3 million homes listed on its site in 191 countries.
Looking at the increase in the tourist travelling within and outside from China and the future trend which expect to grow even further, increase in Airbnb China investment was a strategic step taken to increase the profits.
Trips launches today in Shanghai with authentic and unique Experiences offered by locals - from learning about dough figurines (also known as Miansu), a 4,000 year old Chinese folk art that is rarely practiced today, to going behind-the-scenes of traditional Kun Opera.
Now it is investing to increase travel within China by both Chinese and worldwide tourists as well as expanding offerings for the increasing numbers of Chinese seeking to explore the world. The company also emphasized that China is the only place outside the United States where it has an engineering center, and that it intends to grow the number of Chinese engineers it employs by 2018. While Airbnb doesn't have to contend with thorny censorship issues, it does have to face off against domestic rivals, an established group that includes powerhouses Tujia and Xiaozhu.com.