"The disclosure that Netflix is going to pass the 100mn subscriber count this weekend suggests it is trending ahead of schedule towards its sub guidance for 2Q17", wrote Mark May of Citi Research, who has a neutral rating. The surge in subscribers of US-based Netflix comes after it invested heavily in overseas markets.
Netflix is guiding for a lower second quarter, with 3.20 million net streaming adds, including 0.60 million in the U.S. and 2.60 million internationally.
Progress toward that ambitious goal has helped drive the company's stock price progressively higher over the past five years. The first quarter, lighter on new releases, was the company's most profitable ever and the first time global operations made money. But according to the first notes to clients Tuesday morning, analysts believes Netflix is being conservative, even with that better-than-expected forecast.
Considering that Netflix ended its first quarter with 98.5 million total subscribers, Jefferies analyst John Janedis said the fact that the company already expects to crack 100 million this weekend means it has already significantly chipped away at its second-quarter growth guidance.
It wasn't all rosy news for Netflix though.
Netflix's investment in original programming has inspired competing technology companies and TV networks up their spending, creating more competition for attention and eyeballs.
The model works from a customer viewpoint because it is such a great value, Pachter said. "We have YouTube envy", Hastings joked. Movie and TV studios typically also demand more money as more people subscribe to channels to in an effort to make as much as possible off their content.
"Since the launch of The Ridiculous 6, Netflix members have spent more than half a billion hours enjoying the films of Adam Sandler", reads the earnings report. It lost some long-time US subscribers after their rates went up by as much as $2 per month previous year.
Total revenues jumped to Dollars 2.637 billion from 1.958 billion the year before and against the company's guidance of 2.5 billion.
Netflix reported first-quarter customer numbers slightly below expectations, but said it still sees "gigantic" potential for worldwide growth.