Together with WestJet Encore, the company offers scheduled flights to more than 100 destinations in North America, Central America, the Caribbean and Europe.
WestJet promises the "no-frills" option will mean more choice for air travellers.
Canada remains the only G7 nation without a true ultra-low-cost carrier in operation.
It says pilots at the Calgary-based airline (TSX:WJA) filed membership cards with the Canada Industrial Relations Board to hold a vote to be represented by the world's largest airline pilot union. It is uncertain whether the project will operate as a fully certificated stand-alone unit or as a virtual carrier using its parent's Air Operator's Certificate (AOC).
WestJet, which started life as a low-priced airline, added premium services in a bid to increase revenue, but has scaled back its cost structure to return to its roots. "Our new airline will provide Canadians a pro-competitive, cheap and cheerful flying experience from a company with a proven track record".
Caution regarding forward-looking information Certain information set forth in this news release is "forward-looking information" within the meaning of applicable securities laws.
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No-frill airlines typically offer cheaper tickets by adding seats to their planes - which reduces legroom - and also charge extra for almost everything, including printing your boarding pass at the airport, as well as snacks and non-alcoholic drinks. In an interview, WestJet executive vice-president Bob Cummings declined to say where the new airline will fly or what services passengers might have to pay extra for, though he said customers will be able to expect fares that have been discounted "quite a bit" from the company's mainline carrier.
WestJet started as a discount carrier with three aircraft serving five destinations in Western Canada.
By its nature, forward-looking information is subject to numerous risks and uncertainties, many of which are beyond WestJet's control.
Readers are cautioned that undue reliance should not be placed on forward-looking information as actual results may vary materially from the forward-looking information provided. Except as required by applicable securities laws, the Company does not undertake any obligation to publicly update or revise any forward-looking information.