Facebook plans to hire another 3,000 people to review videos and other posts after being criticised for not responding quickly enough to murders shown on its service.
That's on top of the 4,500 people Facebook already has for such reviews.
The announcement came from chief executive Mark Zuckerberg in a blog post today.
On Facebook, a video, picture or any other piece of content reaches the review team after it is reported by users for flouting its "community guidelines". "It's heartbreaking, and I've been reflecting on how we can do better for our community".
In one of the most disturbing events involving Facebook video recently, a Cleveland man on Easter Sunday (April 16) uploaded a clip showing himself shooting and killing a random 74-year-old man on the street; police two days later found the suspect, Steve Stephens, dead in his auto after a multi-state manhunt.
The Thailand video was up for 24 hours before it was removed.
News reports and posts that condemn violence are allowed.
Facebook does not want to act as a censor, as videos of violence, such as those documenting police brutality or the horrors of war, can serve an important goal. This makes for a tricky balancing act for the company.