Previously we reported that Xiaomi, one of the popular Chinese smartphone provider in India was gearing up to launch its first Mi Home store in India.
The first Mi Home store is located at Phoenix Market City Mall in Bengaluru and will open to public starting 20 May. It was rated as the #1 app on Google Play Store shopping category during MFF 2017. Instead, they've just opened a physical Mi outlet they like to call the Mi Home.
The Mi Home had the Xiaomi Redmi Note 4, Redmi 3s, Redmi 4A, and the accessories like headphones, earphones, power banks, VR headsets, Mi Band 2, and even the Mi Air Purifier 2 and it will be the entire list of products that are officially launched in the country.
The company aims to reduce the distribution and intermediary costs associated with traditional retail and direct-to-retail models by opening the store in one of the biggest smartphone markets in the world.
At an event in Bengaluru on Thursday, Xiaomi launched its first Mi Home store in India, with plans to expand more such stores to Delhi, Mumbai, Chennai, and Hyderabad in the coming months. "Setting up offline stores will also help to make our products more readily available for buyers across the country", Manu Jain, vice president (global), and managing director (India), Xiaomi, said in statement. Further, the store will also showcase product ranges that are not launched in India as well.
Jain explains that with Mi Home and mi.com it will allow the company to offer its products to customers directly.
The company claims to be among the top 5 e-commerce retailers in India, and is targeting $2 billion in sales in India. Besides, the Mi Store will offer Xiaomi's range of products that are now available in India through the online channel.
Xiaomi has pulled off the curtains from its first Mi Home store in the Indian subcontinent. At the same time, Jain adds that the two businesses, XIaomi's Mi.com online store, and the offline Mi Home store, are not separate business units in the company, but work together, so if, for example, you go to a Mi Home and can't get the product you want, the store can still provide you with an F-code, which you enter on the website to purchase the product. It has some 70 of them in China and considers them a success in its home market as millions of people have visited those stores.